Start With WHY

“Why do you wish to write a book?”
is more often than not met with,
“I feel I could help people with my ideas.”

And then I go on to the difficult part,

“The question, ‘Why do you want to write a book?’ has 2 parts to it – One, How writing a book will help you? and second, How your book will help your target readers?”

Why I want to write a book has several answers –
1. To establish my subject matter expertise
2. To create a colateral for my Personal Brand
3. To create a stream of revenue
4. To check an item on my bucket list

But why your target readers will read your book has just one answer.
“There is a solution to my problem in this book.”

‘Start with WHY’.
Bring both the WHYs in congruence and you will see your author journey half sorted.